In the business field has achieved enough success, the initiative to hope to make a breakthrough, but hope in the brand design is a little too much thinking, but lost the original users. Gap Branding Change makes all users laugh, Li Ning lost a large number of users by changing the Branding. Because if you just change the presentation layer without making fundamental changes in the product structure and business model, it's basically nothing to fix.
 

Many people will say: or many companies through the design to change the brand image, experience, do better ah. But history is written by the winners. All the success stories you see are only one in ten thousand. There are countless cases that die on the beach.
 

More often than not, success is determined by business strategy, a massive project that spans business, finance, society, and even the climate. This is why companies are willing to pay tens or even hundreds of millions of dollars a year to strategic consultants such as Accenture and McKinsey.
 

Design is not everything. Design is just part of the whole business community. Design can bring more added value, and it can play a greater role in industries (such as mobile phones, electronic products, APP, etc.) where industry homogenization is serious and soft power is needed more.
 

Every designer will go through the process of copying, learning, understanding, thinking and creating. If we want to change from narrow sense design to innovative design, we should not only focus on design itself, but also absorb knowledge from business, environment, finance and other aspects.
 

Do Your Best, Let it go!